Dangerous Duo: 2 Embarrassingly Simple Email Marketing Mistakes

A couple days ago, we started looking at just how powerful email marketing can be for your business. It’s inexpensive, quick, and relatively easy compared to other forms of getting the word out.

Unfortunately, most workshop and seminar leaders make a few very common mistakes when trying to utilize email marketing. Here are 2 of the most common. (They’re no brainers – but many people over look them).

Mistake #1: Your emails don’t arrive into the inbox of your client

Yikes. All that effort and no one sees your email?

Solution: Use an email provider with a high deliverability rate like, ‘Aweber’ for example. Using a reliable provider allows you to be confident that the maximum amount of people will actually get your email. Use a provider with a low deliverability and guarantee your email ends up in the spam or junk folder, not the inbox.

Solution: You should also avoid spam trigger words in your subject lines or the body of the email (use Spam Avoidance Services). A good email provider will have this as part of their package. But for your information, common spam words are words like “money, sex, free, and give-away”. Use words like these, and your email will end up in your recipients spam folder.

Mistake #2: Your emails don’t get opened.

Again, all that effort to get to the inbox, and they don’t get opened? Yuck.

Solution: Make sure your ‘from’ field is a recognizable name, ideally your name, Any email you get from us will come from Justin and Callan. It will never come from our company name or our program name. The secret here is INTIMACY! Email was originally born so we could send and receive messages from our friends and family – not so we could communicate with cold, hard, corporations! Keep your ‘from line’ personal.

Solution: Another key factor to ensuring your email gets opened is the subject line. Never underestimate the importance of your subject lines! Your subject line must be enticing enough to compel your reader to action! (i.e. They must feel intrigued enough to open the email.)

Here are a few subject lines types that I have found effective:

1) Enrolling Questions

Trying asking a question in your subject line that you know your reader will respond to.

Example: “Do You Want to PACK Your Next Workshop With Ease?”

Example: “Do you make these Email Marketing mistakes?”

2) Incomplete Sentences:

Try a subject line that leaves something unfinished…

Example: “Are You Ready To…”

This subject line is mysterious and your client’s brain will want to find out how the sentence finishes – so they’ll open the email to see.

3) Curious Statement

Try making a statement that stirs curiosity. Example: “Callan is all jacked up…”

4) Numbered Sequence Subject lines

If someone’s asked for information from us, like the “11 part Email Marketing Mistake” Series, I make sure the subject line is exactly the same for each email in the series. The only thing that changes is the number.

Example: “Email Marketing Mistake #11
Example: “Email Marketing Mistake #10

Your client’s brain will see the number and say, “I asked for this,” which means your email is far more likely to get opened.

Get your emails to the INBOX and get them opened, and your clients are one step closer to enjoying all the ways you enrich their lives. Now all you have to do is get them read. Stay tuned – we’ll be talking about that one very soon!

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