Finding Joint-Venture Partners is EASY!

As I mentioned yesterday, finding and creating great Joint-Venture partners is one of the most important and most leveraged strategies in building a successful workshop and seminar business.

The biggest question that obviously comes to mind is, “Where do I find potential Joint-Ventures?”

I like to start by asking 3 questions…

1. What does my Specific Audience (ideal clients) buy… directly BEFORE buying from me?

Once you identify products/services/programs these people are purchasing BEFORE they’re in the market for what you offer, you want to get in touch with the companies that are offering THOSE products! Approach these companies about sending you referrals.

2. What else does my Specific Audience buy… WHILE buying from me?

Again, once you identify what products fit this description, it’s just a matter of approaching the companies that are offering them. Now you have an opportunity to both send referrals to them and to receive referrals from them… this type of relationship has even more opportunity than the first one does.

3. What does my Specific Audience buy… directly AFTER buying from me?

This one may seem a bit more limiting, as it really only has the potential for you to send referrals… but there is more potential here as well, for you also have the option of creating and offering these products to the market!

I have one last great little tip that will help you find potential Joint-Venture partners. Using Google, search for keywords related to your topic, and try adding words such as…

‘book’, ‘ebook’, ‘seminar’, ‘coach’…

… and simply see what pops up! Pay special attention to the paid advertisements on the right-hand side of the page… these are businesses that are making a profit in a similar market to you, so it’s likely they could be a great potential Joint-Venture partner!

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