Getting Intimate Will Make You Rich

Many people think Marketing is really complicated and I’d like to help set the record straight. Despite popular opinion, I happened to know that marketing is actually very simple.

Marketing is just a specific form of COMMUNICATION. That is…

Marketing = Communication

It is a specific communication to your specific audience about the specific problem you solve.

Let’s take this one step further.

The best, most heartfelt, most effective communications (whether personal or professional) are INTIMATE COMMUNICATIONS.
Communications that feel like they are about you, for you, and were created specifically with you in mind!

Here’s what I mean:

Let’s say you and I were out on a date, and I wanted to communicate my appreciation of you. Which compliment would have a better chance of increasing our connection?

Compliment A: “I love animals, and warm blooded mammals are actually my favorite!”

Compliment B: “You have beautiful eyes… and the sweater you are wearing really compliments them.”

I’m guessing you chose Compliment B, right? (If you didn’t – we need to talk.) Compliment A was general, generic, and well, just plain silly. But I think it helped illustrate the point. Compliment B was intimate, tailored, and directed right at YOU!

Let’s adjust our formula with this idea in mind:

Effective Marketing = Intimate Communication

This is golden. The only effective marketing communications are INTIMATE marketing communications. Marketing that feels like it was created only for you. Marketing that speaks directly to you, and is crafted specifically for your benefit. That is what it means to get intimate.

Increasing the INTIMACY of your marketing communications will make people way more likely to choose you, your events, your programs and products! It’s really about creating relationships, and the more intimately you can communicate/connect with your potential clients through your marketing, the more likely they will want to engage in a relationship with you…. business or otherwise!

So how do you do it? This is a HOT topic that takes us an entire day to teach at our Magnetize Your Audience event… but here are a few tips you can use right away.

Tip #1: Know a lot about the person you are speaking to! This means, you need to get really, really specific with WHO you are directing your marketing at. This is the underlying WHY behind the idea of choosing a specific audience, a narrow niche, or a tight target market. When you know WHO you are talking to specifically, you can use language they respond to. You can use… intimate language!

Tip #2: Always speak in the singular in your marketing. For example, when using email marketing, don’t write, “Hello Everyone.” Why not say, “Hi Callan!” If you are on a teleclass, don’t say, “I’m glad you all showed up!” Say, “I am so glad YOU chose to be on the call with me tonight.”

Tip #3: Pretend you are writing your marketing to a dear friend. Give it that intimate, personal, friendly feel.

I love to get intimate with my clients. And it pays…

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