Marketing Can Be HARD and EXPEN$IVE… So Let Other People Do It!

Perhaps the most difficult thing to do in this business is to create a loyal following of paying clients… from scratch. It’s so difficult, in fact, that I don’t recommend you put a lot of effort into it.

Instead, try asking yourself this simple question…

“Who already has access to large numbers of my ideal clients?”

One of the most important Strategic Objectives for your workshop and seminar business is to create and maintain Joint-Venture Partners. Often I’ll refer to these as Strategic Alliances, or Super-Affiliates. Whatever you choose to call them, it’s important for you to create mutually beneficial, financially lucrative relationships with other people and other businesses that have already done the work of attracting YOUR ideal clients…

… and LARGE numbers of them.

You’ll want to have an active process that is solely dedicated to recruiting and maintaining these Joint-Venture Relationships. Just like you would have one person solely dedicated to doing administration for your company, or one person dedicated to setting up the room at your workshop… you also want to have one person or role in your company solely dedicated to finding, contacting, setting up and maintaining Joint-Venture Relationships.

You may be asking yourself, “OK, great, but how the heck do I find people to Joint-Venture with?”

For the answer to this question, you’ll have to read tomorrow’s post!

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