Uncover Your Authentic Personal Brand

‘Personality’ sells content more effectively than anything else.

People are more likely to buy from other people with whom they feel some sort of emotional connection… And human beings are wired to feel things for people not for things.

That is why big companies often personify their brands.

For Example: Think about the Marlboro man. That entire brand is completely personified. The brand’s identity is an actual character, a man!

The good news for you as a workshop and seminar leader is that you don’t have to spend so much money developing your brand identity – you already ARE it!

You just have to uncover it!

The key is for you to uncover your J.O.Y. (the Jewel of You). It is the part of you that others find irresistible. It is what naturally attracts people to you… like a magnet!

Your JOY is not a conjured word – it is who you are!

Your JOY will come from your natural essence.

That is why Justin and I call this uncovering your JOY… as opposed to creating your JOY.

So get to it! Grab a pen and write down the one or two (3 at the most) words you feel would describe your essence, the Jewel of You. Then email a few close friends and relatives and ask them to tell you the top one to three words that describe your essence. You might find you get a repeating word. That’s great information! That will help you clarify your brand, and ultimately, your power.

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