What is Branding (and how does it relate to me, as a Speaker)?

Branding is perhaps the most misunderstood term in all of business.

To me, Branding is simply the mental and emotional representation of, and response to, you and your company in the mind and heart of another.

Recently, I had the great fortune to work with James Burgen and Jon Ward. – (In case you don’t know these brilliant gentlemen – they are Donald Trump’s branders).

James and Jon say this, “If you have a business, you have a brand.”

Personally, I like to add a little something extra.

I say, “If you are a person, you have a brand!”

Your name means something to your market… to your audience.

Whether you are conscious to it or not, certain thoughts, feelings and images will come to mind whenever your name is seen or mentioned.

These thoughts, feelings and images may be positive, negative, or neutral.

Whatever they are… that’s your Brand!

… and its your Brand that drives people’s decision to buy from you (or NOT buy from you).

When people hear the word BRANDING … they often think of slogans, websites, logos, and colors.

Your brand is far more than this.

It is the Essence of who you are to your clients and potential clients!

It is what attracts (or repels) new business and increase repeat business.

There is tremendous profit in a strong brand – and conversely, severe loss in a badly managed brand.

The first step for you to fully leverage your Authentic Personal Brand is to uncover your Essence… your J.O.Y. I will be sharing this with you in tomorrow’s blog… Stay tuned!

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